Brief In Genova

Where has the present gone?

BIG is the first creativity, communication and digital marketing festival in Genoa. We designed it for professionals, to network and keep up to date on the challenges of a fast-paced industry. We designed it for companies, so that they feel involved in the thought processes that create value for their brands. And we thought of it for those who study, because there is no better way to learn than to get involved!

Are you aware of the present?

Yes, come on, that stuff that happens while with one neuron we enter into a meeting, with one finger we scroll through the newsletters that we will never finish reading, with another neuron we question ourselves about our industry and with the other hand we do doom scrolling on social media until when we no longer know what year it is, what our name is, whether Beppe Vessicchio still conducts the orchestra in Sanremo.

This year at BIG we want to stop for a moment and take stock while we mull over yesterday's calls and worry about tomorrow's deliveries: the present. A day of talks, panels, workshops, exhibitions and an under 30 contest to question the real needs of people, agencies, companies and the market, here and now.